Not too long ago, people used to get their clothes stitched from their neighborhood tailoring shop. Back then, tailors enjoyed good stream of revenues and a loyal base of customers. During those days, having a tailor shop made good business sense. But in recent years, tailors have faced challenges from the rising market of branded and readymade clothes.
THE REASON
Readymade clothes provide a satisfactory fit and cost much less when compared to stitching the same clothes. Hence more and more people are shifting to readymade clothes. These days malls and branded outlets have in-house tailors who provide tailoring and alteration services for the garments purchased from the shop. This has seriously reduced business for tailors. They are struggling to maintain a regular stream of income.
TAILORING FOR MEN VS WOMEN – How do they compare?
We see that men have completely switched to readymade garments. Gone are the days when men used to get their shirts, pants and suits stitched from a tailor. Men’s tailors have lost more than 70% of their customers. The situation is much better for women’s tailors. As many women still prefer customized fitting of their Indian wear - lehengas sets, salwar suits and saree blouses, tailors have sufficient work especially during festive and wedding seasons.
WHAT DOES A TAILORING UNIT CONSIST OF ?
A tailoring unit consists of a master tailor, a seamstress, designers, tailors and apprentices. The cost to pay the salaries of all the workers is too much for an owner when the sales are low. Hence more and more tailoring shops are shutting down as they are unable to afford the salaries of all their employees and are unable to afford the shop rent.
WHAT DO TAILORS WANT ?
Tailors want to be able to have a regular and reliable stream of income. They are skilled workers and they want their talent and hard work to be recognized and rewarded. We must appreciate the creativity of tailors. They are talented, gifted people who can create very beautiful, custom fitted and custom designed products for each customer. Who wouldn’t want a customized dress? By using a tailor’s services, one can stand out from the crowd and awe everyone by showcasing one stunning outfit after the other.
HOW DO WE AIM TO HELP?
At Fixurthing we want to enable tailors to earn well through a stream of regular orders from our customers. Through our website, tailors have access not just to their neighborhood customers, but from customers in a 5 km radius. Many customers find it inconvenient to search for a tailor at the nth hour and that too just for a quick stitching job. We act as an intermediary between customers and tailors. Customers want unique designs, custom fitting and doorstep service. By partnering with us, tailors can grow exponentially and have a continued stream of income. We provide a seamless experience for our customers and have ran easy onboarding process for our tailors. So come partner with us and experience the magic!
